Andy Velo Case Study
12 Month social media & spotify growth campaign
Social Media Traction
Facebook Followers (as of June 2018)
Instagram Followers (as of June 2018)
Spotify Monthly Listeners (as of June 2018)
Spotify Spins (as of June 2018)
Case Study summary
What did we learn? How did we do it?
CAMPAIGN: Monthly Client (12 months)
GOALS: Spotify Spins & Followers
WHAT WE ACCOMPLISHED: Spotify Growth and Engagement
WHY IS THIS IMPORTANT?
When Andy Velo and CEO of Hustle, Robbie Goldsmith, started together, he had less than 1,000 Spotify listeners, and less than 400,000 spins. Now he averages 32k MONTHLY listeners, and over 2M spins. We did this by following Hustle's philosophy of posting CONSISTENT CONTENT for 12 MONTHS and releasing ONE SINGLE a MONTH for 6 MONTHS. The content would either document Andy's life, or would drive hype to that month's single.
WHAT DOES THIS MEAN?
Digital media may be a slow burn, but it is VITAL for the longevity of an artist's career. If you want to make a difference in your fan reach, you must focus on your digital footprint.