• Andy Velo Case Study

    Country Singer-Songwriter

  • Social Media Traction

    14,000

    Facebook Followers (as of June 2018)

    8,600

    Instagram Followers (as of June 2018)

    32,000

    Spotify Monthly Listeners (as of June 2018)

    2,000,000

    Spotify Spins (as of June 2018)

  • Case Study summary

    What did we learn? How did we do it?

    Overview

    CAMPAIGN: Monthly Client
    GOALS: Spotify Spins & Followers
    WHAT WE ACCOMPLISHED: Spotify Growth and Engagement

    Insight

    WHY IS THIS IMPORTANT?

    Since Andy and CEO of Hustle, Robbie Goldsmith, started together, he had less than 1,000 Spotify listeners, and less than 400,000 spins. Now he averages 32k MONTHLY listeners, and over 2M spins. We did this by following Hustle's philosophy of posting CONSISTENT CONTENT for 12 MONTHS and releasing ONE SINGLE a MONTH for 6 MONTHS. The content would either document Andy's life, or would drive hype to that month's single.

    WHAT DOES THIS MEAN?

    Digital media may be a slow burn, but it is VITAL for the longevity of an artist's career. If you want to make a difference in your fan reach, you must focus on your digital footprint.

  • Follow ANdy Velo

    Andy Velo Facebook Country Music

    FACEBOOK

    INSTAGRAM