• budlight nashville video

  • Challenge

    Showcase Nashville dive bars that appeal to the local audience while highlighting the diversity of the local music scene, specifically straying from the country reputation. The goal was to position Bud Light Nashville as an approachable brand that is in tune with Nashville local culture, even though it has a large platform with massive credibility. This video was created to be used as the content to promote a concert ticket giveaway on Bud Light Nashville’s social channels.

    Opportunity

    Emotional connection with the creative community & culture in town. The forefront of the video showcases the ups and downs that come with pursuing the artistic dream in the city, while the tail end showcases how Bud Light Nashville cultivating community & bringing the local creatives together in the midst of the ups & downs of being a full time creative in a competitive city.

    Creative Solution

    We chose to showcase this story through video, because it is the most engaging form of content and could best accomplish the story we set out to tell. Our brain loves video, because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.

    Video content is king! Here are some of the reasons why we stress the importance of video for storytelling:

    • 75 Million people in the U.S. watch online videos everyday.

    • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.

    • Nearly 50% of all video is watched on a mobile device.

    • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

    Videos up to 2 minutes long get the most engagement.

     

    Location:

    • We empowered Nashville locals to select their favorite bars to hangout at and used their selections as the locations for filming.

    • We featured local shows with local acts in the live music content clips.

     

    Music:

    • We had a local artist write the song featured in the video to honor the authenticity of the culture.

    Campaign Results

    • Facebook Ad Spend: $50.00

    • 3,618 eyeballs (impressions)

    • 69 comments

    • 6 shares

    • 3,244 video views

    • Instagram Ad Spend: $50.00

    • 6,279 eyeballs (impressions)

    • 83 comments

    • 1,664 total engagements