• Erin Enderlin Case study

    Country Singer-Songwriter

    Case Study Erin Enderlin
  • Social Media Traction

    11,000+ (+600%)

    Facebook Followers (as of December 2018)

    4.325 (+200%)

    Instagram Followers (as of December 2018)

    102,300+ (+2500%)

    Facebook Reach (as of December 2018)

    57,600 (+500%)

    Facebook Engagements (as of December 2018)

    126,000+ (+500%)

    Video Views (as of December 2018)

  • Case study summary

    What did we learn? How did we do it?


    CAMPAIGN: Monthly Client
    GOALS: Amplifying Fanbase
    WHAT WE ACCOMPLISHED: Social Platform Growth and Engagement


    Erin has been featured on CMT & Rolling Stone due to her successes in social media and songwriting talents, concluding that consistent social media content = more exposure.


    Having a constant programming strategy mixed with cross-drives of relevant or known social accounts is vital to quick, increasing growth of socials. Erin has written for Alan Jackson and Luke Bryan; she targets fans--through boosted posts and custom ads--who like similar acts to gain more exposure.


    Facebook Strategy
    • Posts: 3-4x/day
    • Mix of Live Video, Posted Video, and Photos.
    • Mostly organic, with select boosts
    Instagram Strategy
    • Posts: 2-4x/day
    • Mix of photo and original video content & covers

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    Instagram Erin Enderlin