• Erin Enderlin Case study

    Country Singer-Songwriter

    Case Study Erin Enderlin
  • Social Media Traction

    10,000

    Facebook Followers (as of June 2018)

    2,600

    Instagram Followers (as of June 2018)

    102,300

    Facebook Reach (as of June 2018)

    57,600

    Facebook Engagements (as of June 2018)

    65,600

    Video Views (as of June 2018)

  • Case study summary

    What did we learn? How did we do it?

    Overview

    CAMPAIGN: Monthly Client
    GOALS: Amplifying Fanbase
    WHAT WE ACCOMPLISHED: Social Platform Growth and Engagement

    Summary

    Erin has been featured on CMT & Rolling Stone due to her successes in social media and songwriting talents, concluding that consistent social media content = more exposure.

     

    Having a constant programming strategy mixed with cross-drives of relevant or known social accounts is vital to quick, increasing growth of socials. Erin has written for Alan Jackson and Luke Bryan; she targets fans--through boosted posts and custom ads--who like similar acts to gain more exposure.

     

    Facebook Strategy
    • Posts: 3-4x/day
    • Mix of Live Video, Posted Video, and Photos.
    • Mostly organic, with select boosts
    Instagram Strategy
    • Posts: 2-4x/day
    • Mix of photo and original video content & covers
  • FOLLOW ERIN ENDERLIN

    Facebook Erin Enderlin

    FACEBOOK

    Instagram Erin Enderlin

    INSTAGRAM