Juliette Reilly case study
pop singer + songwriter
2 week spotify growth campaign
spotify spins + impressions
New fans reached via paid ads (in 2 weeks)
22k+ monthly listeners (+389%)
Spotify listeners (in 2 weeks)
75k+ album streams
Spotify streams (in 2 weeks)
itunes top 100
Within the first night of album release
Case study summary
what did we learn? how did we do it?
CAMPAIGN: "LYGB" ALBUM RELEASE (2 WEEKS)
GOALS: SPOTIFY SPINS + FAN ENGAGEMENT
WHAT WE ACCOMPLISHED: SPOTIFY GROWTH, FAN ENGAGEMENT + SOCIAL MEDIA FOLLOWING
WHY IS THIS IMPORTANT?
JULIETTE REILLY CAME TO HUSTLE MEDIA LOOKING FOR AN EFFECTIVE STRATEGY TO PROMOTE THE RELEASE OF HER NEW ALBUM.
AFTER COLLABORATING TO CREATE TEASERS OF HER NEW SONGS, BEHIND THE SCENES VIDEOS + CUSTOM GRAPHICS TO POST ON SOCIAL MEDIA IN A WEEK SPAN PRIOR TO RELEASE, JULIETTE HIT 40,000 SPOTIFY SPINS DURING THE FIRST WEEKEND OF RELEASE.
WHAT DOES THIS MEAN?
UTILIZING VARYING DIGITAL MEDIA TACTICS, RANGING FROM VIDEO, GRAPHICS, ECT., TO ENTICE AND ENGAGE AN ARTIST'S AUDIENCE IS CRUCIAL TO THEIR SUCCESS.