• Juliette Reilly case study

    pop singer + songwriter

     

    2 week spotify growth campaign

  • spotify spins + impressions

    100k+ impressions

    New fans reached via paid ads (in 2 weeks)

    22k+ monthly listeners (+389%)

    Spotify listeners (in 2 weeks)

    75k+ album streams

    Spotify streams (in 2 weeks)

    itunes top 100

    Within the first night of album release

  • Case study summary

    what did we learn? how did we do it?

    overview

    CAMPAIGN: "LYGB" ALBUM RELEASE (2 WEEKS)

    GOALS: SPOTIFY SPINS + FAN ENGAGEMENT

    WHAT WE ACCOMPLISHED: SPOTIFY GROWTH, FAN ENGAGEMENT + SOCIAL MEDIA FOLLOWING

    insight

    WHY IS THIS IMPORTANT?

     

    JULIETTE REILLY CAME TO HUSTLE MEDIA LOOKING FOR AN EFFECTIVE STRATEGY TO PROMOTE THE RELEASE OF HER NEW ALBUM.

     

    AFTER COLLABORATING TO CREATE TEASERS OF HER NEW SONGS, BEHIND THE SCENES VIDEOS + CUSTOM GRAPHICS TO POST ON SOCIAL MEDIA IN A WEEK SPAN PRIOR TO RELEASE, JULIETTE HIT 40,000 SPOTIFY SPINS DURING THE FIRST WEEKEND OF RELEASE.

     

    WHAT DOES THIS MEAN?

     

    UTILIZING VARYING DIGITAL MEDIA TACTICS, RANGING FROM VIDEO, GRAPHICS, ECT., TO ENTICE AND ENGAGE AN ARTIST'S AUDIENCE IS CRUCIAL TO THEIR SUCCESS.

  • follow juliette reilly

    Follow  Juliette Reilly on Instagram

    Instagram

    Follow and listen to  Juliette Reilly on Spotify

    Spotify