True music room
social media management - 6 month brand equity and growth
As a new venue in a new hotel, competing in a crowded market, we were challenged to A) grow awareness of the venue via following and B) give the venue and its music scene a personality of its own via social media.
The quality of live music promotion for "house bands" and local hotel venues is sub par, so we wanted to make sure creativity was at its maximum and the bands got quality content promoting them that would set TRUE apart and make the band/artists look great.
We chose to showcase TRUE through Facebook, Instagram, Instagram Stories, and Facebook Events. We focused on custom creative content to promote the multiple shows a week that TRUE hosts.
226% growth in fans
221,267 Impressions +(299% growth)
135% growth in engagement
100% growth in followers
41,344 Impressions (+253% growth)
100% growth in engagements